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The mind works by ear. You learn to speak before you learn to read. In a way, it’s a shame that print came first and radio came second. Radio is really the primal medium and print the higher level abstraction.
-- Jack Trout and Al Ries



Smart advertisers are those who set out to win the customer’s heart long before he/she needs their product. Their only goal is to be the company that he/she thinks of first and feels the best about whenever their need arises. Smart advertisers make no attempt to predict the moment of the customer’s need but buy enough repetition to ensure they will immediately spring to mind whenever such a need arises.

-- Roy H. Williams, The Wizard of Ads





Digital often gets credit for the sale because it is the last step before the visit or the phone call.

But it is Radio, with its special ability to forge an emotional connection, that makes customers like you enough to want to Google your name or click on your ad.

Digital is where they go to learn more, after they have been inspired and romanced by Radio.

- Terry O’Reilly






Creates store traffic

Attracts new customers

Encourages repeat business

Generates continuous business

Keeps you in the competitive race

Keeps your business top-of-mind with shoppers

Gives your business a successful image

Maintains morale


Click on each station logo for advertiser testimonials and station media kits.


kx96 500  therock 500  ckdo 500  kx947 500  wave 500  thegrand 500

Effective Radio Advertising - How Does It Work?


Each of us is different in our own particular lifestyle, our listening patterns and our buying habits.  But it has been proven that the combined subliminal and psychological effects that radio advertising has on the average listener are staggering.


RADIO ADVERTISING WORKS VERY WELL and over a longer period of time, it probably works better than any other medium.  Once radio implants and imprints an image in the listener's mind, it is difficult to change it or erase it.  Therefore, it is very important to make the first image the best you possibly can... then keep the quality consistent from that point on.



Three Reasons Why Never To Come Off Radio


People Move - about 20% every year!

People Forget

People Take A Long Time to Decide Where to Buy