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POWER OF RADIO

 

The mind works by ear. You learn to speak before you learn to read. In a way, it’s a shame that print came first and radio came second. Radio is really the primal medium and print the higher level abstraction.
-- Jack Trout and Al Ries

 

 

Smart advertisers are those who set out to win the customer’s heart long before he/she needs their product. Their only goal is to be the company that he/she thinks of first and feels the best about whenever their need arises. Smart advertisers make no attempt to predict the moment of the customer’s need but buy enough repetition to ensure they will immediately spring to mind whenever such a need arises.

-- Roy H. Williams, The Wizard of Ads

 

 

Appear on radio and people remember what you say…
appear on TV and they notice your tie.

-- Marshall McLuhan

 

 

RADIO ADVERTISING

  

Creates store traffic

Attracts new customers

Encourages repeat business

Generates continuous business

Keeps you in the competitive race

Keeps your business top-of-mind with shoppers

Gives your business a successful image

Maintains morale

 

Click on each station logo for advertiser testimonials and station media kits.

 

kx96 500  therock 500  ckdo 500  kx947 500  wave 500  thegrand 500

Effective Radio Advertising - How Does It Work?

  

Each of us is different in our own particular lifestyle, our listening patterns and our buying habits.  But it has been proven that the combined subliminal and psychological effects that radio advertising has on the average listener are staggering.

  

RADIO ADVERTISING WORKS VERY WELL and over a longer period of time, it probably works better than any other medium.  Once radio implants and imprints an image in the listener's mind, it is difficult to change it or erase it.  Therefore, it is very important to make the first image the best you possibly can... then keep the quality consistent from that point on.

 

  

Three Reasons Why Never To Come Off Radio

  

People Move - about 20% every year!

People Forget

People Take A Long Time to Decide Where to Buy