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Power of Radio Articles

Welcome to our Power of Radio Blog, where we share articles, insights, marketing studies, and radio adverising information and success stories.

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Radio continues to dominate the audio landscape....

Amazon's Alexa, Google Home, Smartphones, Podcasts, Spotify, Apple Music, and the list goes on; today, there are many ways and places to listen to audio.  We now live in a world where we can listen to what we want, when we want, and where we want.  This changing landscape has advertisers asking tough questions about how and where to reach audiences with their branded message.  But just how much has the audio landscape really changed?


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What are Canadians Listening To?

Edison research has recently released a new report that shows the listening trends of Canadians, known as Share of Ear. This report shows the amount of average weekly listening by Canadians, and also what they are listening to.

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