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Power of Radio Articles

Welcome to our Power of Radio Blog, where we share articles, insights, marketing studies, and radio adverising information and success stories.

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CUSTOMER BONDING - Not Just Another Radio Commercial

When planning an advertising campaign with radio it's important to understand where you are as a business and what your campaign needs to accomplish for you.  Whether you're a well established business or still working to become well established there are different types of ads that can be developed to meet your needs.

Here's how CUSTOMER BONDING ads differ from DIRECT RESPONSE ads:

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Radio continues to dominate the audio landscape....

Amazon's Alexa, Google Home, Smartphones, Podcasts, Spotify, Apple Music, and the list goes on; today, there are many ways and places to listen to audio.  We now live in a world where we can listen to what we want, when we want, and where we want.  This changing landscape has advertisers asking tough questions about how and where to reach audiences with their branded message.  But just how much has the audio landscape really changed?


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