As radio account executives, we are often asked about the impact that a radio campaign will have on an advertiser’s direct sales. In some business categories this can be quite easy to show, and in other categories it can be a difficult picture to put together. This is why we're so excited about this new info coming from Neilsen.
Neilsen has recently released the results of their assessment of the impact of radio for an auto aftermarket retailer. Click on the article link below to get the full break down on Return of Advertising Spend, Buyer Exposure and Frequency, and Share of Category Spend.
This brand new study, and it's results, gives great insight into the Power of Radio. When you're ready to learn how to apply this and other strategies to your business, and to get your next advertising campaign started, contact us.