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Power of Radio Articles

Welcome to our Power of Radio Blog, where we share articles, insights, marketing studies, and radio adverising information and success stories.

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Radio Connects to Shoppers

When consumers hear an ad on the radio they take action, even the hard to reach affluent shopper.  (Source:  Radio Connects to Consumers, 2018; The Canadian Podcast Listener—a Landscape Study / Summer 2017 & May 2018 )

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CUSTOMER BONDING - Not Just Another Radio Commercial

When planning an advertising campaign with radio it's important to understand where you are as a business and what your campaign needs to accomplish for you.  Whether you're a well established business or still working to become well established there are different types of ads that can be developed to meet your needs.

Here's how CUSTOMER BONDING ads differ from DIRECT RESPONSE ads:

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