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Power of Radio Articles

Welcome to our Power of Radio Blog, where we share articles, insights, marketing studies, and radio adverising information and success stories.

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New Insight Into ROI of a Radio Ad Campaign

As radio account executives, we are often asked about the impact that a radio campaign will have on an advertiser’s direct sales. In some business categories this can be quite easy to show, and in other categories it can be a difficult picture to put together. This is why we're so excited about this new info coming from Neilsen.

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